Website Animations
Click Here To View PrototypeDesign Brief - The brief was to conceptualize and create a 3D animation for the website that visually showcases our key products in an engaging and dynamic manner. The goal was to enhance the user experience, improve visual storytelling, and bring a modern, interactive feel to the product section of the website.
Personal Loan
Invest
Credit Score
Motor Insurance
UPI
Personal Loan Referral GIF
Design Brief - The brief is to create a GIF for the Personal Loan Refer Program, specifically tailored for the referee—the person who has received the referral—not the one who is referring. As such, the animation should not showcase the act of referring or promote the referral process. Instead, the focus should be on encouraging the referee to apply for a Personal Loan. The animation should visually convey ease, speed, and the benefit of taking a loan through the platform.
DigiGold Referral GIF
Design Brief - The brief was to create a GIF for the DigiGold Refer Campaign, specifically designed to be shown to the referee (the person who receives the referral), not the referrer. Therefore, the animation should not depict the act of referring or promote the referral process itself. Instead, the focus should be on encouraging the referee to buy gold, subtly highlighting the benefits or ease of purchasing gold through DigiGold. The visual should convey a sense of trust, simplicity, and value
10th Anniversary Themed Personal Loan Creatives
Design Brief - To celebrate the company's 10th Anniversary, the aim is to create captivating performance marketing creatives that highlight the special anniversary offer, focusing on cashback rewards and late fee waivers. These designs should resonate with the audience, inspire trust, and encourage quick action.
Challenges Faced - The challenges we faced during the 10th Anniversary Personal Loan campaign included balancing multiple offers with clear communication, aligning festive designs with brand identity, meeting tight deadlines, and ensuring platform-specific adaptability while managing extensive iterations and maintaining creativity. We also had to highlight the "Pay Your EMI" direction effectively, ensuring it integrated seamlessly with the promotional messaging.
10th Anniversary Party Design 'Tentastic'
Design Brief - The Tentastic 10th Anniversary Party celebrates a decade of success with a vibrant Retro Disco theme, featuring vintage movie posters, marquee lights, bold colors, and iconic Bollywood motifs to create a nostalgic and festive atmosphere.
Design Approach - The design approach for the Tentastic 10th Anniversary Party revolves around a bold and vibrant Retro Bollywood theme. Typography will include bold & Retro Font. Visual elements will incorporate vintage Disco motifs like Disco Ball, Spot Lights and marquee lights, creating a nostalgic disco feel. The color palette will feature brand colors but with a gradient twist and secondary color palette is used as contrast for elements.
Best Customer Engagement Creatives
The best-performing creatives in terms of customer engagement were those that effectively balanced vibrant visuals with clear messaging. These designs utilized bold typography, engaging call-to-actions, and eye-catching layouts to draw attention. Incorporating relatable themes, festive elements, and visually appealing motifs helped connect with the audience on a personal level, while consistent branding ensured trust and recognition. The use of dynamic visuals, thoughtful color palettes, and concise yet impactful messaging contributed significantly to their success in driving customer interest and interaction.
